With the competition in the digital world getting tougher, it is essential to boost visibility for the website ranking and appear in the top results of search engines. When most people look for web pages or businesses online, they only tend to remain on the first page. This means that your eCommerce platform or website should appear in the top ten results of a search engine like Google.
Now, it can be slightly tricky as there are quite a few factors that can affect the ranking of the website. Let’s take a look at some of the most important ones that can improve visibility in a short time.
Responsiveness
This is one major factor that can affect your website ranking. Today, billions of people across the world are using their smartphones or tablets to search for business pages or eCommerce platforms. So, a search engine such as Google considers the responsiveness of a website as an important element to rank it highly. When creating one to sell products or promote a business, it’s essential to keep it mobile-friendly.
It’s a good idea to optimize the page for different devices and make it easily accessible to the audience. Include compressed images and create alt tags with relevant keywords. This way, you can create a responsive website that displays clearly on smartphones and tablets. Make sure that the logo design is scalable and maintains its quality as well. You can easily generate brand identity with a logo maker online to establish a strong presence and build recognition.
Loading Speed
According to a report by HubSpot, the ideal loading time for web pages is between four seconds. Search engines also rank those platforms highly that have a short loading time and do not make the users wait for minutes. If your website has a lot of clutter or large visuals, you should consider removing a few to boost the loading speed and improve its ranking quickly.
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Content Optimization
It is important to optimize the content on the website with relevant long-tail and short keywords. Google, for instance, will show your web page in the top ten results if it includes keywords that are popularly used by people. So, it’s a good idea to focus on on-page optimization and create content that appears in the search results organically.
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Simple Navigation
This is another factor that affects the ranking of the website. You need to make sure that visitors can easily navigate through and find the relevant information. Confusing web pages can have a high bounce rate and may not be ranked highly by search engines.
Quality Backlinks
It’s a good idea to include authoritative and quality backlinks that bring in organic traffic. This shows that the website is credible and contains information relevant to the industry or niche. So, it’s a good idea to reach out to experts or guest bloggers for backlinks and boost the visibility of your website.
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User Experience
If people are leaving the website quickly, it may affect the ranking negatively. To prevent such a situation, you need to incorporate elements such as clear visuals, videos and an interactive layout. This can provide a good user experience to visitors and convince them to stay on the page for minutes. When more people are accessing the website for a longer time, search engines tend to show it in the top search results.
Updated Information
This is another key factor that affects your website ranking. Google has crawlers that look for websites with the latest information to feature on the first page. So, it’s important to update the web page regularly and make sure that it tells people what they can find currently.
Contact Page or Form
With a contact page or form, you can boost the visibility of the eCommerce platform or business page in a short time. Since people can easily get in touch with a representative or support team, it improves their user experience.
Domain
The domain authority is also important for the ranking of the website. It adds to the credibility and shows that you are an expert in the industry as well.
- Valuable and Unique Topics
It’s important to produce content that is valuable and unique from other blogs or articles on the subject. You can add a blog section to your website and keep it updated with relevant information for the visitors.
Videos
Since many people prefer watching video content, it’s a good idea to include an explainer or short animation on your website. This could engage visitors instantly and convince them to explore other pages as well.
Social Media Shares
If your website is shared widely on social media networks such as Facebook, Twitter or even Instagram, it could improve its ranking over time. Social media shares can also attract organic traffic quickly and help convert more leads too.
Local SEO
Pages that have a Google listing may appear before others in searches. This is mainly because when people search for businesses, products, or services near their location, the website can show up in the results. By optimizing the website for local SEO, you can improve its ranking in a short time.
Bottom Line
These are some of the factors that can affect your website ranking. You can keep them in mind when optimizing the web page for search engines. It could help you compete with similar businesses in your industry and make a positive impression on the target audience too.
